Why The Hell Does Micro blogging site Twitter Want To Know About Your Apps?
Yes Micro Blogging SIte Twitter will soon be tracking your smartphone in order to provide a “more personal Twitter experience” by serving targeted advertisements to users. Twitter said on Wednesday that they will start collecting information about the other mobile applications that the users have installed onto their smartphones or tablet in a order to serve better target ads and content. This may be consider as another security threat to their online privacy by some of the users.
Twitter says that soon it will be start collecting and occasionally updating the list of applications installed on users smartphones so we can deliver targeted content that you might be interested in.” The company has updated its application with this new features for iOS last Wednesday, and Android will integrate this new feature by the next week.
Twitter will start collecting applications information from users automatically unless they tell it as the update is opt-out. So, if users already opted out of interest-based ads on iOS and Android, “we will not collect the apps data unless you adjust your device settings,”.
The approach is very simple, by tracking the applications which users are downloading, Micro Blogging site Twitter is trying to learn more about the interest of its user base, so that it can deliver more targeted ads to users and make more $s. It will also improve its suggestions to follow and adding “Tweets, accounts, or other content to your timeline that we think you’ll find especially interesting.”
It also assured its users that it will track only the applications users have installed in their smartphones but not any data from within the applications. As per Twitter “We are only collecting the list of applications you have installed. We are not collecting any data within the applications.”
But if you are not interested the you can Opt-out from this, You can turn off this new feature through main Twitter apps settings.
For iOS device users : disable this through setting -> account -> privacy -> “Tailor Twitter based on my apps.”
For Android users : settings -> account -> other -> “Tailor Twitter based on my apps.”
If you encounter any issue, you can also go to Twitter’s official website which details exactly how to opt-out this feature. Twitter is not the only service to be tracking its users’ application but Facebook also checks which apps users have installed that use the Facebook SDK to better surface more interest based targeted ads.